I have lost THREE businesses, for three different reasons, and through it all I maintained my peace. Even though some would look at these as failures, I look at them as winnings (Yes, seriously). The immense power of peace in your life is priceless. You may have lost everything, or in my case nearly everything, but if you hold onto your peace – you win.

He who lives with the most peace wins!

Candle Company #1 early/mid 1990’s Design Initiative Group/DIG/DigWARE/DigGlo: We grew to moderate success selling to up market stores such as Neiman’s, middle market stores such as Urban Outfitters and mass market stores such as Clair’s Boutiques. We had enough success that the government gave us a Small Business loan for $350,000 to help us expand. Within a year of the loan, I was notified by my business partner that he was taking actions that would close the doors to our candle company. I was overwhelmed with fear. I know what the onset of a deep depression feels like…I couldn’t pull myself from bed for a couple of days. I woke up one morning, stood up and said, “I am turning this into THE BEST THING that could have ever happened FOR ME!” And that I did.  FIVE and ½ weeks later, I was up and running with a new candle company.

Candle Company #2 1998 Er’go Candle: It was with this company that I helped introduce Soy Candles to the nation by marketing nationally to the upper-end gift and spa industries. At the pinnacle of our success, I was featured on CNN during Prime Time, News Night with Aaron Brown in a piece on up-and-coming entrepreneurs, called ON THE RISE. Sitting there that night, watching CNN, at what was the height of my personal success, an event that should have brought me great joy, I knew in my heart it was the beginning of the end. I am a very positive person, but in this case it was my gut talking.

My name and image was becoming important for the brand (think, Colonel Sanders and KFC). Though this exact scenario was my vision for the brand, it wasn’t the image held by a group of my investors, a family who happened to own the majority of the shares. I knew that evening, while watching CNN, that group of investors could not allow this to happen. If my name and image became too interwoven within the brand, they might lose some control. Approximately 3 months later I was voted out of my company.

Several days after I was voted off my Island, I took a week long cruise to clear my head and receive inspiration. And I did exactly that by staying PRESENT on that cruise and not spending ANY time on what had just transpired. I also knew that I didn’t want to create what I was going to do next from my mind, but instead be inspired from my inner spirit – for that reason I did not spend ANY time trying to figure out what I was going to do next. The trick, I had learned over the years of creating from my inner spirit, is to remain PRESENT in the MOMENT during these times of inspiration and let go of the past and don’t worry about the future. On the last day of that cruise, it was as if an information bubble encapsulated me with the full concept for my new company. And yet again,  5 and ½ weeks after I stepped off the cruise ship I was up and running with a new candle company. (I’m not sure why with both businesses it took exactly 5 ½ weeks to get them going, but that is amazingly what happened.)

Candle Company #3 2005 Jimmy Belasco Soy Candles: With this company, in the 5.5 weeks it took to put everything together, we also happened to design packaging that won Best New Product Packaging for our category (candles/fragrance/bath & body) at the NY International Gift Fair. We began to experience some moderate success when, in the early months of 2008, the bottom fell out of the US economy. With the drop in the economy along with some poor timing on decisions made in the months earlier, my company started to bleed money. Over the next few years, I experienced the collapse of my business. After completely exhausting all of my resources (financially, physically, spiritually & emotionally) I licensed my brand to a larger candle company in the beginning of 2011. After a year, I finally decided to call it quits – there was not more peace, love or joy in that business for me.

At the end of each of these businesses, for the most part, I maintained my peace. I usual choose to look at these sorts of tumultuous events as happening FOR ME, for my highest good… instead of TO ME or against me.   In the first two businesses at the very end, if I had spent ANY time regretting the past I would not have been focused enough to start an entirely new company in FIVE and half weeks. In each instance, in just over ONE month, I was able to create a new company, develop a full collection of fragrances, design new packaging, have samples of the new packaging produced, design and print new catalogs and have it all set up in showrooms across the country in the 6 major markets! All of that, plus a whole lot more in FIVE and a HALF WEEKS! It still amazes me that I was able to that, TWICE!

The ONLY way this was possible is because I stayed PRESENT IN THE MOMENT. I had to let go of my past and focus upon my present moment if I wanted to succeed in launching those candle lines. I am not Superman, in fact I am rather normal. What I am good at is remaining focused on the present and letting go of the past. By me letting go, I was able to maintain my peace. Because I was at peace during the process, I was able to accomplish some amazing things in a very short period of time.

Letting go is your key to peace. There is much power in a person who is able to maintain their peace.

He who lives with the most peace wins!

Let it go. Let it go. Let it go. (sung to the tune of Let it snow, let it snow, let it snow)

If you look at the case of candle company #2, technically, they walked away with the business I created, but I walked away with my peace. In this case I feel happy because I gained a level of peace in the process that I might not have been able to if the circumstances hadn’t played out as they did. This is why in the middle of a tumultuous situation I try not to judge the events as “bad”… they simply “are what they are“. I see these events as something that will end up for my highest good. It has sometimes been difficult to see things this way when the sh#t is hitting the fan, but I have had enough experience to know and trust that it can be the BEST thing that could happen… as long as I continue to keep that point of view. And trust me, because I know for myself, if you think it is the worst thing that could happen to you, you will also end up being right.


This universe is a magical place, whichever direction you choose in life; life is happy or life is sad, Life is good or life is bad… you will ALWAYS be right!

let it go let it go let it go

peace, love, jimmy


He who LIVES with the MOST PEACE wins!

As I ran up to THE PEACE TRAIN, I noticed a door with my name above it! How exciting! This must be where I get on – “PEACE, HERE I COME!”

For some reason, when I attempted to step aboard through the doorway to my PEACE, I was stopped dead in my tracks.  As I stepped back to examine the door more closely, I noticed that the door frame to my peace was exactly the shape of my body… and placed upon that frame was a small sign that read,

NO CARRY-ONS ALLOWED. Please leave your baggage at the door.


I have had great successes in life – going in both directions – up and down.

I have had great success in building businesses, finding love, finding peace, finding myself and I have had great success in losing nearly everything – a few times. And through it all, on the rides upward as well as the rides downward, I finally figured out that the secret to maintaining my peace came when I was able to let go. I have now learned to be quite masterful in maintaining my peace – even during some of my darkest moments.

I have come to know that, He who lives with the most peace wins!

Even when people were “taking” things away from me, things of great value to me, they did not take my peace. And when I chose to maintain my peace and let those things go,  I become happier because nothing was “taken” from me.

If you freely give it away, then nothing is actually taken from you. 

You only feel like a victim when you are trying to hold onto what was taken. You can choose to no longer be a victim of the crime if you choose to see yourself as letting it go and you no longer hold onto itit is gone, so let it go free. Even if it was rightfully yours, letting it go gives YOU peace. If you choose to become happier because of letting it go – you win.

“He who lives with the most peace wins!”

As long as you choose to hold onto the loss of things, those things will continue to eat you up… you will not know peace. The key to maintaining your peace is LETTING GO, period. Letting go of things that no longer serve you has a magical effect upon your entire being.

Let it go. Let it go. Let it go. (sung to the tune of Let it Snow)

…and you will find your peace.

He who lives with the most peace wins!

let it go let it go let it go


The power of love. We have all heard that love has the power to heal. This is something that I know to be true.


As we now have scientific proof that we are ONE WITH ALL THINGS, this would mean that we are ONE with ALL things. We are one with the good, the bad and the ugly. This universe contains the potential for ALL THINGS, good, bad or ugly. I have always told people that this universe is a magical place; however you imagine this world to be, you are correct. If you are focused upon a world that is dark, scary and dangerous – you will always be proven correct. If you are looking for that which is dark, scary or dangerous, you will find it and it will most likely find its way to you. You are also always ONE with LOVE, and you can realize its power if you can learn to tap into it.


What this means is life will always prove you right. We live in an EXPECTATION BASED universe. What you expect, truly expect to happen – will happen. Again, and I don’t mean to sound like a science guy, but for those who don’t want to believe this is true, and you like scientific proof, simply google Nobel Prize winning physicist Richard Feynman and his Double Slit Experiment and read the findings. The subatomic particles that make up our universe have unlimited potential and will materialize ONLY that which we expect with our THOUGHTS. And yes, it is true, our THOUGHTS have the power to create…in fact, you are doing it right now.


This gives much for us to consider about our thoughts, intentions and our expectations. Our thoughts, intentions and our true expectations offer us limitless potential in manifesting anything we can imagine and fully expect.


For example, about 12 or so years ago we rescued two yellow labs that we found “dumped on a deserted road” out by our house. We named them Sonny and Cher. They were both very sick and we weren’t sure they would make it. They had visible signs of Distemper. If you are not familiar with Distemper, it is a neurological disease that attacks the dog’s nervous system. The dog might show spots on their skin that look like black tar where the hair will not re-grow, their teeth might be discolored and most telling, they might begin to have a neurological twitch in their face, mouth or their general head area. Sonny and Cher exhibited all of these symptoms. It was when their twitching became worsened and their health was beginning to deteriorate that we called the vet to have them tested.


The test has two parts, the first test confirms if they have been exposed to Distemper, which they both were. The second blood test, a few weeks later, would then determine how rapidly the disease was acting and how much time they might have. After the first test, our vet explained that it is a very ugly disease and it doesn’t end well as the nervous system is attacked and the body begins to shut down.


I have always believed that LOVE HEALS. Even though I am not a trained healer of any sort – I gave it my best try and asked for my partner at the time to do the same. I would run my hand down their body as if I was petting them and ask that love heal them. I would visualize all of the bad stuff leaving their bodies and all the loving, healing energy entering and healing their bodies. And I did so will full expectations of a healing.


A few weeks later when the second blood test was taken, the vet called and said, “I am not quite sure what to tell you – you dodged a big bullet. Their tests have come back negative for Distemper!” And even though they still have the scars from the exposure to this disease, the twitching reduced over the years to the point it is no longer evident. Yes, our Sonny and Cher are still alive to this day, around 13 years later!


I have used this method of healing with all of our animals. I have rescued dozens of dogs, most from the brink of death. And after they have recovered from the initial trauma, each of our dogs, every single one of them, has lived their lives out without any additional major illnesses!


Use the power of love to heal your life. Expect it. Expectation is the key. If you are not getting the results you think you are expecting, stop and take a deep look at what you’re TRULY expecting to happen. We say we are expecting one thing, the healing, but deep inside we have fear that the opposite is going to happen.


Learn to first let go of your fears – release them with love – expect them to leave you!  Then create a new set of intentions and expectations – and create a new world for yourself; a world of your own new expectations!


letting go in ACTION

…an example of how I was able to LET GO and accomplish AMAZING things!