The journey to loving myself: Part 3 – My Dark Period.

Please begin with Part 1 (click here) and then Part 2 (click here)

“I think it is time we begin to see other people…”

My first reaction was, “Do we have to do this now… when my business is collapsing beneath my feet?” I cannot remember if I said this out loud or just in my head, but I said it nonetheless. The time was in the early months of 2008, soon after the big crash of the US economy.

Even though the 14.5 year relationship that was ending was probably about 4.5 years past its expiration date, it was the only thing that was consistent in my life. Less than three years prior I was voted out of the company I had created and had built to a moderate success. I walked away from that company in 2005 with my name, my reputation, all of the knowledge that I gained from the experience, my peace of mind and my head held high. In 2005 I put together a new company and started all over from scratch. Needless to say, these were tumultuous years, but nothing like what I was about to experience beginning in those early months of 2008. The ground beneath my feet was shifting so quickly I am not sure that I was actually standing; and it didn’t stop shifting for another four years.

My friends have called this my Dark Period. Those four years were the most difficult of my entire life. Though, I am now very thankful for those years, because if things hadn’t happened as they did I would not have found the peace and true happiness that I am now experiencing. For me, it was all worth it.

In January of 2008 as the economy collapsed, so followed my business. Somehow, without any funding, I kept the company afloat with sheer determination and the will to not give up. I remember saying, “They will have to pry this company out of my dead bleeding hands…” and they nearly did.

By mid 2008, when it was obvious that we were not recovering from the crash, I had to begin laying off my staff one by one until it was just me and one other person. By 2009 we had moved out of our beautiful new offices and into my home office. That one employee I had left, Maggie, ran my office until the end of 2010 and worked several months with neither a paycheck nor a complaint. I had stopped paying myself back in the early months of 2008. From 2009-2010 I made, packed and shipped all of my candles by myself (with occasional part-time help). The warehouse I was forced to use as my production facility had no air-conditioning or proper ventilation. Temperatures inside would reach around 120 with all the wax melters running during the Texas summers. I was often working 6-7 days a week and not taking care of my health. My eating habits turned into (I’m now horrified to say this) what I could afford on the dollar menu at fast food restaurants. I was killing myself with my work load, the working conditions,  the stress of my mounting debt and my dollar menu diet. I don’t remember having much if any joy in my life…

Since I had stopped paying myself in 2008, I had no money left and no more room on credit cards by early 2010. Some of my greatest fears were coming true. I was so behind on my car payment that I began to park down the block so the repo men wouldn’t find it. I was also several months behind on the house mortgage and received a notice that if I didn’t make a payment that month, they were going to begin the foreclosure process. Adding to the pressure of this, I had been a rescuer of animals for over 15 years at that point and had a house and yard full of animals that depended upon me. They were my family. If I lost the house, there would have been no way for me to keep my family of animals together. I was on the verge of losing EVERYTHING.

By 2011 I was nearly dead; physically, emotionally and spiritually. In order to save the house and keep food for my dogs, I had to sell off many of my personal belongins, including my prized possessions, my Big Boy statues.


Bye-bye BIG BOYS!

 In 2011 I received some reprieve when I licensed my candle brand to another company. This removed the daily stress of making and shipping candles off my plate, though it still left me with no income. I applied at every job I could think of, though no one seemed to want to hire someone who had been an entrepreneur for the past 20+ years. I literally was starving. Any money I could scrap up went into keeping the roof over my head, my car on the road and food for my animals. I had no spare money for anything.

I learned how to live on $5 a week from a friend. He told me about the real Mexican grocery stores, the ones where all the signs are in Spanish, and how they would always have some sort of (unidentifiable) meat on sale for $0.99 per pound. I would go there and buy $5 worth and live on it for a week. I would cook the hell out of it on my George Foreman Grill to kill anything that could possibly kill me. If I was lucky a friend would give me some barbecue sauce to make it, whatever it was, tolerable.  Yes, I am serious, I was that poor. The only time I saw a vegetable is when Maggie would invite me over to eat.

During this time I was rather lucky that my dogs had relatively good health and did not require much… if they had, I would not have been able to afford taking them to the vet. There were only a couple of events that happened where I had to turn my kitchen into a triage unit and emergency room. I saved one of my special needs puppies life with a chip clip when one of the other dogs ate 3/4’s of her IMG_0825IMG_0972ear off. That is a long

story, but she lived.  

Hippity Hop in the emergency room (my kithen) and her bi-level look afterwards.

I am usually a very social person, and by the spring of 2011 I had been living as a complete hermit for a few years. My dogs had heard all of my jokes and when they began to recite my punchlines back to me, in unison, I knew it was time to get out of the house and become social again – with people. Who would have thought that a visit to The Round Up, a Country & Western Saloon and Dancehall, would change the course of my life forever?

To be continued.

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The journey to loving myself: Part 2

To start from the beginning, and please do if you haven’t: Part 1 (click here)


“Fat?! And you thought you were fat? You wanna see fat?! I’ll show you some fat!”

This was the adult me talking to the me in the pictures of when I was younger. I really wasn’t fat at all, maybe a little pudgy in some of the pictures; and by no means was my body the abhorrent image I remember holding in the mind’s eye of my youth.

It wasn’t always like this. Prior to the H-Bomb being dropped upon my psyche that fateful day in the boys department of Muirhead’s Department Store (see part 1), my earliest memories are of being surrounded by girls and woman at church as they are gawking and pulling at me, pinching my cheeks and going on and on about how cute I was and how beautiful my long white/blonde eyelashes were.

Jimmy baby in chair

There was so much adulation heaped upon me that when I was 5 years old I cut off my eyelashes thinking it would make them all stop pawing at me. I was wrong; it only fueled them more. You would think that a young boy growing up with all of that positive attention toward his cuteness would build a strong self image and a strong sense of self worth.

Jimmy 6 yrs

What happens to a child when a great portion of his self worth is built upon being cute? And what happens when he then grows out of his cuteness, and instead is labeled something horrible, such as HUSKY? I’ll tell you; I began to judge my body as imperfect, not cute and not lovable. I began to feel  unworthy of physical love.

Luckily for me, at a young age I knew I possessed the ability to make people laugh, and that gave me enough confidence to carry me through. But as far as my body was concerned, I felt less than; I felt unworthy.

This sense of physical unworthiness drove me to work hard on my body, trying to make it worthy. Through my teens and into young adulthood I would work out sometimes 6-7 days a week…. and I remained unworthy.

Worthy, in my mind’s eye, was an image of physical perfection; an airbrushed image of the perfect body. I remember staring in the mirror, with disgust, thinking, “How could someone love this body?” The sick part to this is, at one point, I was staring at a body in the mirror that looked like a slightly softer (not as cut) version of Mark Wahlberg’s famous Calvin Klein ad.

Because I could not love my body, I was incapable of allowing someone else to love me or my body. It wasn’t until recently that I realized that this physical unworthiness that I held onto for so long was the impetus for the destruction of many of my relationships.

The odder piece of this puzzle is that it took me getting completely out of shape, 50+ lbs fatter than my most fit body, in order to begin loving myself and my body.

It was during the darkest period of my entire life, My Dark Period, as my friends would call it (2008-2011), that I purposefully began the journey to loving myself. The events that lead to this dark period created the space into which I began to heal my life. Though this was THE most painful period of my life, and I hope to never experience anything like it again, I am thankful now that it all occurred as it did.

Because I began to love myself and I did not give up on life… my life is now the most peaceful it has ever been. Because I began to love my body… I am healthier than I have been in decades. And because I began to love my body and I did not give up on love… I met the absolute love of my life.

To be continued. Click here for Part 3

In Part 3 I will go into the events that began My Dark Period and I will explain what I did to turn things around for myself.

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The journey to loving myself: Part 1

The dropping of the H-Bomb.

There I stood with my mom, sparkly-eyed and jumping for joy (in my head), in the Boy’s Clothing department at the opulent Muirhead’s Department Store in Dearborn Michigan, looking at rack after groovy rack of the most spectacular clothing I’d ever seen in person. This clothing looked every bit as exciting as I imagined possible from what I had seen on TV shows, such as The Jim Nabors Hour! And they were mine for the choosing! My dream had finally come true!

Because we were the poor preacher’s kids, the Muirhead’s (members of our church when my dad preached in Dearborn, who owned a very high end department store) invited us to come to their store and pick out 2-3 outfits each before school started. I can still smell the richness of this store… it emanated the scent of wealth.

As I stood there, my mind exploded with images of how great I would look as I strutted down the hallway flashing people the peace sign on my way to my classroom on that first day of school. Every head would turn and gasp in awe of my grooviness! As I stood there contemplating which of these amazing outfits I would first try on, my world came to a screeching halt.

“Excuse me ma’am…”

As I’m hearing in the background, nearly drowned out in the midst of the purple haze of my glory,

“… you seem to be in the wrong section…”

The sales woman begins to whisper to my mother in a tone as if she were speaking of a horrible and unthinkable disease.

“What?!” Snap! …goes my head just in time to witness the sales woman pause for a few seconds more to look over her shoulders, in either direction; I guess to see if the coast was clear for what she was about to do.

“Ahem, you see ma’am, this section is for slim boys” as her voice became even softer, and slightly malicious, as if she knew she was about to drop the H-bomb on a little boys heart.

“… your boy is obviously HUSKY.” 


As the mushroom cloud was forming above my head, and before I could completely comprehend what exactly just happened, she turned to lead us to the department especially assigned for my “type”.

I can vividly remember taking that long walk of shame to the far corner of the boys department, with my spirit completely crushed,  as I was placed in front of the ugliest rack of beige clothing I have ever seen. The letters of the sign hanging over the one, singularly very sad rack of clothing, designed especially for me, simply read, for the entire world to see, in big fat, chunky bold letters – HUSKY BOYS.


My life was over.





It was official. In that moment, on that day in the late summer of 1971, at the age of 7, I was fatunlovable…and obviously not worthy of groovy clothing.


This moment in time forged the basis for my self image that would follow me for the rest of my life through to adulthood. I grew up thinking I was fat… with varying degrees of non-love for my body.

…to be continued.  (Click here for Part 2) 

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I have lost THREE businesses, for three different reasons, and through it all I maintained my peace. Even though some would look at these as failures, I look at them as winnings (Yes, seriously). The immense power of peace in your life is priceless. You may have lost everything, or in my case nearly everything, but if you hold onto your peace – you win.

He who lives with the most peace wins!

Candle Company #1 early/mid 1990’s Design Initiative Group/DIG/DigWARE/DigGlo: We grew to moderate success selling to up market stores such as Neiman’s, middle market stores such as Urban Outfitters and mass market stores such as Clair’s Boutiques. We had enough success that the government gave us a Small Business loan for $350,000 to help us expand. Within a year of the loan, I was notified by my business partner that he was taking actions that would close the doors to our candle company. I was overwhelmed with fear. I know what the onset of a deep depression feels like…I couldn’t pull myself from bed for a couple of days. I woke up one morning, stood up and said, “I am turning this into THE BEST THING that could have ever happened FOR ME!” And that I did.  FIVE and ½ weeks later, I was up and running with a new candle company.

Candle Company #2 1998 Er’go Candle: It was with this company that I helped introduce Soy Candles to the nation by marketing nationally to the upper-end gift and spa industries. At the pinnacle of our success, I was featured on CNN during Prime Time, News Night with Aaron Brown in a piece on up-and-coming entrepreneurs, called ON THE RISE. Sitting there that night, watching CNN, at what was the height of my personal success, an event that should have brought me great joy, I knew in my heart it was the beginning of the end. I am a very positive person, but in this case it was my gut talking.

My name and image was becoming important for the brand (think, Colonel Sanders and KFC). Though this exact scenario was my vision for the brand, it wasn’t the image held by a group of my investors, a family who happened to own the majority of the shares. I knew that evening, while watching CNN, that group of investors could not allow this to happen. If my name and image became too interwoven within the brand, they might lose some control. Approximately 3 months later I was voted out of my company.

Several days after I was voted off my Island, I took a week long cruise to clear my head and receive inspiration. And I did exactly that by staying PRESENT on that cruise and not spending ANY time on what had just transpired. I also knew that I didn’t want to create what I was going to do next from my mind, but instead be inspired from my inner spirit – for that reason I did not spend ANY time trying to figure out what I was going to do next. The trick, I had learned over the years of creating from my inner spirit, is to remain PRESENT in the MOMENT during these times of inspiration and let go of the past and don’t worry about the future. On the last day of that cruise, it was as if an information bubble encapsulated me with the full concept for my new company. And yet again,  5 and ½ weeks after I stepped off the cruise ship I was up and running with a new candle company. (I’m not sure why with both businesses it took exactly 5 ½ weeks to get them going, but that is amazingly what happened.)

Candle Company #3 2005 Jimmy Belasco Soy Candles: With this company, in the 5.5 weeks it took to put everything together, we also happened to design packaging that won Best New Product Packaging for our category (candles/fragrance/bath & body) at the NY International Gift Fair. We began to experience some moderate success when, in the early months of 2008, the bottom fell out of the US economy. With the drop in the economy along with some poor timing on decisions made in the months earlier, my company started to bleed money. Over the next few years, I experienced the collapse of my business. After completely exhausting all of my resources (financially, physically, spiritually & emotionally) I licensed my brand to a larger candle company in the beginning of 2011. After a year, I finally decided to call it quits – there was not more peace, love or joy in that business for me.

At the end of each of these businesses, for the most part, I maintained my peace. I usual choose to look at these sorts of tumultuous events as happening FOR ME, for my highest good… instead of TO ME or against me.   In the first two businesses at the very end, if I had spent ANY time regretting the past I would not have been focused enough to start an entirely new company in FIVE and half weeks. In each instance, in just over ONE month, I was able to create a new company, develop a full collection of fragrances, design new packaging, have samples of the new packaging produced, design and print new catalogs and have it all set up in showrooms across the country in the 6 major markets! All of that, plus a whole lot more in FIVE and a HALF WEEKS! It still amazes me that I was able to that, TWICE!

The ONLY way this was possible is because I stayed PRESENT IN THE MOMENT. I had to let go of my past and focus upon my present moment if I wanted to succeed in launching those candle lines. I am not Superman, in fact I am rather normal. What I am good at is remaining focused on the present and letting go of the past. By me letting go, I was able to maintain my peace. Because I was at peace during the process, I was able to accomplish some amazing things in a very short period of time.

Letting go is your key to peace. There is much power in a person who is able to maintain their peace.

He who lives with the most peace wins!

Let it go. Let it go. Let it go. (sung to the tune of Let it snow, let it snow, let it snow)

If you look at the case of candle company #2, technically, they walked away with the business I created, but I walked away with my peace. In this case I feel happy because I gained a level of peace in the process that I might not have been able to if the circumstances hadn’t played out as they did. This is why in the middle of a tumultuous situation I try not to judge the events as “bad”… they simply “are what they are“. I see these events as something that will end up for my highest good. It has sometimes been difficult to see things this way when the sh#t is hitting the fan, but I have had enough experience to know and trust that it can be the BEST thing that could happen… as long as I continue to keep that point of view. And trust me, because I know for myself, if you think it is the worst thing that could happen to you, you will also end up being right.


This universe is a magical place, whichever direction you choose in life; life is happy or life is sad, Life is good or life is bad… you will ALWAYS be right!

let it go let it go let it go

peace, love, jimmy

He who LIVES with the MOST PEACE wins!

As I ran up to THE PEACE TRAIN, I noticed a door with my name above it! How exciting! This must be where I get on – “PEACE, HERE I COME!”

For some reason, when I attempted to step aboard through the doorway to my PEACE, I was stopped dead in my tracks.  As I stepped back to examine the door more closely, I noticed that the door frame to my peace was exactly the shape of my body… and placed upon that frame was a small sign that read,

NO CARRY-ONS ALLOWED. Please leave your baggage at the door.


I have had great successes in life – going in both directions – up and down.

I have had great success in building businesses, finding love, finding peace, finding myself and I have had great success in losing nearly everything – a few times. And through it all, on the rides upward as well as the rides downward, I finally figured out that the secret to maintaining my peace came when I was able to let go. I have now learned to be quite masterful in maintaining my peace – even during some of my darkest moments.

I have come to know that, He who lives with the most peace wins!

Even when people were “taking” things away from me, things of great value to me, they did not take my peace. And when I chose to maintain my peace and let those things go,  I become happier because nothing was “taken” from me.

If you freely give it away, then nothing is actually taken from you. 

You only feel like a victim when you are trying to hold onto what was taken. You can choose to no longer be a victim of the crime if you choose to see yourself as letting it go and you no longer hold onto itit is gone, so let it go free. Even if it was rightfully yours, letting it go gives YOU peace. If you choose to become happier because of letting it go – you win.

“He who lives with the most peace wins!”

As long as you choose to hold onto the loss of things, those things will continue to eat you up… you will not know peace. The key to maintaining your peace is LETTING GO, period. Letting go of things that no longer serve you has a magical effect upon your entire being.

Let it go. Let it go. Let it go. (sung to the tune of Let it Snow)

…and you will find your peace.

He who lives with the most peace wins!

let it go let it go let it go

YOU are a manifestation MACHINE

We live in a MAGICAL UNIVERSE.  And we have been given the KEY to unlock its MAGIC.  The only problem with us understanding the power of this KEY is that most of us don’t believe it has as much power as it does – because it sounds too simple.

If I were to say the word FREE WILL to you, would you believe me when I tell you it is THE KEY to unlock the power to create anything you wish in this universe?

We have been given only ONE thing in this universe over which we have full control, full command… our free will.

Free will is defined as: free and independent thought, the ability to choose a thought.

Sounds rather simple, doesn’t it? It sounds too simple to be as powerful as it actually is.

We have the power to choose any thought we can imagine. And thought energy is THE most powerful creative tool we have in our tool chest for creating for ourselves. Our thoughts have creative powers that will materialize anything upon which you focus enough energy and belief (expectation). It sounds way too simple, huh?

Well, guess what? What I just gave you is the formula to create anything your mind can think (imagine).


What I am telling you… If you feed a thought enough energy, enough passion, and you have clear expectations and believe that it IS coming – IT WILL MATERIALIZE IN YOUR LIFE. I am not saying that it will, POOF, show up immediately (though I have seen some amazing things happen in my life – almost instantly! See my story near the enf of this post, below)

For those of you who still don’t want to believe this, if you are a person who wants scientific proof, look up Nobel Prize-winning physicist Richard Feynman and his Double Slit Experiment. His experiments have proven that our thoughts have unlimited creative power in this universe – limited only by what we can imagine and expect.

Your Free Will is key here because this puts YOU in the CONTROL SEAT of your MANIFESTATION MACHINE.

If THOUGHTS are the most powerful energy you have to create for yourself and YOU have command of CHOOSING your THOUGHTS (free will) – then Captain, I believe you are in the command seat of your life.

We have been told EXACTLY this from wise men, passed down over the ages.

“What you focus upon – you get.”

“Whatsoever a man THINKETH with his HEART, SO IS HE.”

Break this last one down. What ever you can choose to imagine for yourself (thinketh) and expect or believe with your heart – you ARE.

And now we have science telling us the very same thing.

How much more proof do we need?


Here is an example of one of the many times I used this formula and it worked.

Back in the mid 90’s, I was starting my second candle company after my partner and I just closed my first candle company and I needed one last investor to come up with the amount I needed to fund the deal. I made the following statement to the universe,

“I am calling forth the people or person with financial wherewithal, financial prowess, who will guide me financially, allowing me the creative control to build this company to great heights…”

I said this statement with conviction. I have manifested great things before and I expected it would work. I went to bed. It was that simple. The next day, in the late morning, I received a call from this woman with whom I haven’t spoken in a few years. She said,

“I woke up this morning with this idea and I walked into the kitchen and told this idea to my mother. And believe it or not, she also woke up with the very same idea, so this is why I am giving you a call. We are interested in going into the candle business with you… we have the financial backing and since we are in the banking industry we can guide you financially. You know how to make candles so you can have the creative control…”

I kid you not. She damn-near repeated to me, in her own words, the exact statement I called forth the night before. Even though I have played this manifestation game several times before this instance, I nearly choked when she said those words.

This is one of the more immediate manifestations I have had. But let me tell you, at that time I was not messing around. My back was up against a wall and I was FULL of PASSION and BELIEF.

If you have tried creating like this before and you have not been happy with the results – then take a true look at your expectations… take a long walk with what your true inner belief system is telling you.

In one of my next posts I will give you an exercise that will help you understand what your true inner belief system is telling you.

I will also have a post that will make manifesting MUCH easier… though there are a few steps in this process and I will cover those in a future post.

See it, feel it… be it. It is that simple.

peace, love, Jimmy

increasing your LOVE quotient

Increasing your love quotient with your partner.


Mabo and I both have a love for Country & Western dancing. We both have noticed that when we go dancing, it renews our love for each other. There is something magical about being in each others arms and looking into each others eyes while dancing around in a big circle upon that dance floor. The feeling of increased love is palpable – we both feel it and comment about it each time as it washes over us. I am so thankful that I have a partner who loves to dance as much (or more) than I do! This is something that we can do together that happens to increase our love quotient. We have both noticed that the weeks when we don’t have an opportunity to dance and look each other in the eyes, our lives seem to just be moving along, no fluctuations or increases in feelings of love, just living our daily lives. Though, the weeks when we get to dance, we have an added amount of happiness and feelings of renewed love.


I have given this much thought and I think the following story has a lot to do with explaining why this happens.

I went to a workshop many years ago, which had nothing specifically to do with couples therapy, in fact it wasn’t for couples at all, and the instructor split us up into two groups and had us line up across from each, nearly toe to toe with the person directly (and randomly, I might add) in front of us. Our goal in this exercise was to look the other person in the eyes and face. We were to neither expect anything from the other person, nor judge them in any way. We were not told what to expect from this exercise and I am still not sure if my results were what was supposed to happen.  This exercise lasted only about 5-10 minutes, I cannot remember…but it was amazing!


I happened to be paired up with a gentleman about my age, maybe a few years younger. He was not particularly handsome, nor was he particularly not handsome (I guess I didn’t follow instructions too well in the judgment department, lol); all I remember is that I was definitely NOT attracted to him. At first it was a bit uncomfortable to look someone, unabashedly and directly, in the eyes for a length of time. So, I would hold his stare as long as I could, then stop and look at his face. As we spent more time, there became a level of feeling that “this is OK to stare this person in the eyes”. So, we did just as we were instructed.


As the minutes went on I began to have a fondness for him. Then as more minutes passed (this is what makes me think it was 10 minutes, because it seemed like a long time) I found myself feeling love for him. I honestly didn’t find him attractive when we first started the exercise and I am not sure I found him physically attractive after the exercise, but I definitely began to love this person. And the love I was feeling had nothing to do with sex, I had a sense of ONEness with him – I just wanted to hug him.


Wow! The power of looking someone in the eyes for any length of time is AMAZING!  I guess it is true that “your eyes are a window to your soul”.


I would venture to take an educated guess that if you were to pick a time when you and your spouse or your loved one could spend 5 – 10 minutes to simply look each other in the eyes, no judgment or expectations (as best you can), you would increase your overall love quotient. Or why not go dancing…or something that allows you to look deeply into the eyes of your loved one…it is working for us!

peace, love, jimmy